Article: Our free sales
Our free sales

Sales have become an unmissable event every year, in both summer and winter. For both consumers and retailers , this period is often synonymous with good deals. What's the reality? What's behind this famous " good deal"?
Originally, sales were intended to help brands sell off unsold items from the previous season. Since then, they have become an integral part of major brands' marketing strategies and the standard-bearer of fast fashion...
Sales are too often used today as a marketing tool to sell more and more. In fast fashion, they create special collections for the sales... This is a far cry from the basic principle. They pay people a pittance to allow us to buy "the deal of the century," which we may never actually wear.
That's why, at Armoire Poéthique, we recommend using the KISS method before checking out! It may seem absurd that a store would encourage you to use this kind of method to buy less and better, but these are our ethical and eco-responsible values.
Sales are too often used today as a marketing tool to sell more and more. In fast fashion, they create special collections for the sales... This is a far cry from the basic principle. They pay people a pittance to allow us to buy "the deal of the century," which we may never actually wear.
That's why, at Armoire Poéthique, we recommend using the KISS method before checking out! It may seem absurd that a store would encourage you to use this kind of method to buy less and better, but these are our ethical and eco-responsible values.

Furthermore, we recognize that sales can help make ethical fashion a little more accessible. This is one of the reasons why we have chosen to offer a selection of items on sale. Some items will not be on sale, in order to respect the economic imperatives of the ethical brands we work with, which strive to guarantee decent wages throughout the production chain.
We want to involve YOU, the customers, in our approach by letting you choose the amount of your discounts: 10%, 20%, or 30% on a selection of items. Therefore, we encourage you to question the true value of the items.
Whichever you choose, we assure you that these price differences in no way imply a decrease in the quality of the product we sell you or in the wages of anyone on the production line. In fact, it will only impact the store.

There's no judgment on our part about your choice, there are no right or wrong choices. No matter how much you discount, your purchase helps us make room in the Wardrobe to offer you new pieces and new products. ·they creators ·trice ·s next season.
This principle of free sales always raises questions from you and constructive discussions with us, and we love it!